E-commerce for Artist
A cohesive branding, merging mindfulness & art through logo, packaging, & a Shopify-powered online presence.
Shopify, Figma, Adobe CC
Summary
Yoga in Art is a curated brand offering minimalist, yoga-inspired art designed to bring calm and balance into contemporary spaces. Through end-to-end branding, I developed a visual identity that emphasizes mindfulness, elegance, and connection, reflecting the philosophy of yoga. The scope included creating a logo, defining brand colors, typography, and packaging, along with designing and developing a Shopify website tailored for seamless user experiences. The result is a cohesive brand identity that resonates with its audience, transforming walls into reflections of balance, serenity, and soulful living.
Challenge
Yoga in Art needed a distinct identity that seamlessly blended the philosophy of yoga with modern aesthetics to stand out in a competitive art market. The challenge was to create a minimalist yet emotionally resonant design language that conveyed calmness and connection. Additionally, the brand lacked a digital presence that could effectively showcase its products and engage with customers globally.
Solution
Yoga in Art needed a distinct identity that seamlessly blended the philosophy of yoga with modern aesthetics to stand out in a competitive art market. The challenge was to create a minimalist yet emotionally resonant design language that conveyed calmness and connection. Additionally, the brand lacked a digital presence that could effectively showcase its products and engage with customers globally.
Key Takeaways
01.
Shopify Website Excellence
A visually engaging and user-friendly Shopify website served as a virtual gallery, enabling easy navigation and smooth transactions. Features like product categorization and quick view enhanced the customer journey.
02.
Mindfulness-Driven Design Philosophy
Every design element, from the logo to the packaging, was rooted in the values of mindfulness and tranquility. This approach ensured that the brand's visual language consistently resonated with its core philosophy of balance and intentionality, creating an authentic connection with the audience.
Outcomes
3X
Increase in Brand Recognition through a distinct logo and unique visual identity
20%↓
Reduction in Bounce Rate through improved the website's user experience.
100%
Consistency Across Touch-points across digital and physical mediums.
4.8/5
Positive customer feedback highlighted the brand’s visual appeal and usability.
03.
Unified Visual Identity
The minimalist logo design, inspired by yoga poses and brush strokes, became the cornerstone of the brand, symbolizing balance, mindfulness, and elegance. It provided instant recognition and emotional resonance with the target audience.
04.
Global Appeal
The combination of culturally rooted design and modern aesthetics made Yoga in Art appealing to a global audience, positioning it as a niche yet widely relatable brand.