Virtual Assistance
YMII Concierge Services
IT Services
Rebranded virtual assistant service from “Your Man in India” to “GetFriday” with a fresh, client-centric digital experience.
Figma, Custom code
Summary
C3 partnered with Your Man in India to transform its Virtual Assistance offering into GetFriday, a brand-first service targetting global users. We developed a vibrant new brand identity, reimagined the service page, and designed intuitive interfaces to reflect its evolved positioning. Our goal was to elevate the brand’s professionalism, clarify service value, and simplify user engagement.
Challenge
The legacy brand felt dated and niche while the existing service page lacked clarity, consistency, and emotional connection. Users couldn't easily understand the offering, features, or pricing, leading to missed engagement and conversions. There was also a critical need for a cohesive visual identity that resonated with global professionals.
Solution
C3 crafted a modern brand identity for GetFriday- complete with a refreshed logo, color palette, typography, and imagery to convey energy and trust. We redesigned the service page to be user-first: clearly structured, responsive, and optimized with trust-building elements like testimonials and transparent pricing. Lastly, we developed UX flows and design components that guide users clearly toward signup or inquiry.
Key Takeaways
01.
A refreshed brand voice drives relevance
By modernizing the tone and visuals, we helped GetFriday shed its outdated image and appeal to a broader, global audience. The new identity captured the energy and professionalism of a contemporary virtual assistance service, creating immediate relevance and a strong first impression.
02.
Clear service presentation increases conversions
A well-structured service page eliminated confusion by organizing key information such as features, pricing, and benefits in a digestible format. This clarity encouraged users to trust the service, reduced hesitation, and led to higher conversion rates.
Outcomes
70%↑
Streamlined CTA flow and clear information improved conversion rates significantly.
45%↓
Decrease in bounce rate by the engaging layout and clearer messaging.
2X
Boost in mobile engagement with responsive updates and UI polish.
+ve
The client shared, “The new brand and flow feel energizing, professional, and easy to connect with.”
03.
Responsive design is non-negotiable
Ensuring the website adapted seamlessly to both desktop and mobile platforms was crucial for engaging users across devices. By optimizing performance and layout for mobile, we significantly improved accessibility and satisfaction, ensuring a consistent experience regardless of screen size.
04.
Trust triggers matter
Integrating user testimonials, recognizable client logos, and transparent pricing helped establish credibility and emotional connection with potential users. These elements reduced perceived risk, boosted confidence, and made the service feel reliable and trustworthy.