Ed tech
A full design service for a new age learning platform
Figma, Wix Studio
Summary
This project involved the creation of the IntuitorX website, an online platform dedicated to providing live full-stack and Salesforce development courses. The core purpose of IntuitorX is to equip individuals with the necessary skills and career guidance to thrive in the tech industry, emphasizing hands-on training and strong placement support. The website serves as the primary touchpoint for prospective students and hiring partners, showcasing the value proposition of their intensive bootcamps.
Challenge
The primary challenge in developing the IntuitorX website was to effectively communicate the value and credibility of an online education platform while simplifying complex course offerings for a diverse audience. It was crucial to address potential skepticism about online learning by highlighting the live interactive classes, experienced mentors, and robust placement assistance. The design needed to differentiate IntuitorX in a competitive online education market, ensuring that potential students could easily understand the course benefits, the learning methodology, and the career outcomes, thereby fostering trust and encouraging enrollment.
Solution
Our solution focused on designing a clear, user-friendly, and persuasive website that effectively conveys IntuitorX's strengths. We prioritized intuitive navigation to allow quick access to course details, mentor profiles, and success stories. The design incorporated prominent sections for testimonials from both students and hiring partners, building social proof and credibility. Highlighting key features like live classes, mock interviews, and career guidance through concise and engaging copy helped to articulate the comprehensive support system. The visual layout was crafted to be professional and inviting, ensuring that the platform’s commitment to student success was evident from the first glance.
Key Takeaways
01.
Enhanced Credibility and Trust
The website's design, featuring clear course outlines, mentor expertise, and prominent testimonials from hiring partners and students, significantly enhanced IntuitorX's credibility. This transparent approach helped build trust with potential students, showcasing the real-world value and positive outcomes of their programs.
02.
Clear Communication of Value Proposition:
The platform effectively communicates the unique benefits of IntuitorX, such as hands-on learning, live interactive classes, and dedicated placement support. This clarity ensures that prospective students can easily grasp the advantages of enrolling, understanding how the courses can unlock their future in tech.
Outcomes
1.8x
increase in course enrollment inquiries and applications.
40%
increase in pages viewed per session
30%
longer average session duration
15%
reduction in the website's bounce rate
03.
Improved Student Engagement and Enrollment:
By simplifying the presentation of complex course information and highlighting career success stories, the website encourages greater engagement. The streamlined user experience guides visitors effectively through the offerings, leading to increased interest and ultimately, higher enrollment rates for the full-stack and Salesforce courses.
04.
Stronger Industry Partnerships
The professional and outcome-focused presentation of student readiness and placement success on the website strengthens IntuitorX's appeal to hiring partners. Showcasing testimonials from companies like TechWorks and CodeNext Solutions reinforces the quality of graduates, fostering robust relationships with industry leaders for future placements.