Online Booking App
Art In Line
Art
Redefining the art tour booking experience with a streamlined and user-centric design.
Figma, Custom Code
Summary
ART-IN-LINE is a mobile app designed to simplify the booking process for art enthusiasts and group tourists, addressing inefficiencies in traditional systems. C3 crafted an intuitive interface, reduced booking steps, and incorporated features like group ticketing and multilingual support. The result was a seamless booking journey that resonated with users’ needs and preferences.
Challenge
Art enthusiasts faced hurdles in booking art tours due to lengthy and unclear booking processes. The absence of group booking features added complexity for users responsible for bulk ticketing. Additionally, language barriers and lack of detailed tour information discouraged users from completing the booking process, leading to reliance on manual support.
Solution
C3 redesigned the ART-IN-LINE app with a focus on clarity and simplicity. We reduced booking steps, added a group ticketing feature, and introduced multilingual support to make the app accessible to a wider audience. A visually clear process overview was implemented, ensuring users could navigate seamlessly and make informed decisions about tours.
Key Takeaways
01.
Simplified user flows are key to enhancing engagement.
By analyzing the existing booking process, C3 identified unnecessary steps that created friction for users. Simplifying the flow allowed users to complete bookings faster and with fewer distractions. This approach not only enhanced the user experience but also ensured users were more likely to follow through to completion, thereby increasing overall conversion rates.
02.
Accessibility broadens user reach.
Providing multilingual support and intuitive visual cues removed barriers for non-native speakers and users with different accessibility needs. By accommodating a broader demographic, C3 ensured that more users could engage with the app without facing frustration or confusion. This inclusivity helped ART-IN-LINE establish itself as a user-friendly platform for diverse audiences, creating greater reach and usability.
Outcomes
60%↓
Reduction in user drop-offs during the booking process.
2X
Increase in group bookings, catering to a previously underserved user segment.
30%↑
Multilingual support made the app more accessible, attracting users from diverse demographics.
95% +
User satisfaction based on feedback.
03.
Group features enhance user satisfaction.
Group bookings often require a streamlined process to cater to users managing bulk purchases. By introducing features that allowed seamless group ticketing and rescheduling, C3 eliminated a significant pain point for users like educators and tour organizers. This improvement directly increased the app's appeal to its target audience and improved user retention.
04.
Transparency builds trust.
Clear communication of steps and confirmation at critical stages reassured users about their decisions, particularly during payment. This transparency reduced hesitation, built confidence in the platform, and encouraged users to return for repeat bookings. Trust is a crucial factor in retaining users and fostering loyalty, and C3’s design decisions reinforced this principle effectively.